About The Purple Owl

The Purple Owl was created for moments when words are hard to find.

We design greeting cards for mental health support, recovery and sobriety milestones, postpartum mental health, and grief and loss — moments that deserve care, honesty, and compassion.

Our cards are written to help you show up for someone you love when they are struggling, healing, or remembering. Each message is intentionally gentle, supportive, and grounded in empathy — never rushed, never cliché.

Whether you’re supporting someone through a mental health crisis, honoring recovery, navigating postpartum emotions, or holding space for grief, The Purple Owl is here to help you say what matters most.